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T.C. Melewar
70 works
· latest 2024
· 8 institutions
cluster: provisional
Works
60 shown
Examining the Impact of Sensory Brand Experience on Brand Loyalty
Corporate Reputation Review
·
2024
·
4 authors
·
Open access
42
citations
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Qualitative Market Research An International Journal
·
2022
·
4 authors
·
Open access
37
citations
Making sense of sensory brand experience: Constructing an integrative framework for future research
International Journal of Management Reviews
·
2021
·
4 authors
·
Open access
70
citations
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Qualitative Market Research An International Journal
·
2020
·
4 authors
·
Open access
71
citations
An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction
International Journal of Management Reviews
·
2020
·
4 authors
90
citations
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
Young Consumers Insight and Ideas for Responsible Marketers
·
2020
·
5 authors
85
citations
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Journal of Business Research
·
2020
·
5 authors
·
Open access
164
citations
Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption
Sustainability
·
2019
·
5 authors
·
Open access
154
citations
Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
Journal of Business Research
·
2018
·
5 authors
79
citations
Territorial brand management: Beer, authenticity, and sense of place
Journal of Business Research
·
2018
·
2 authors
·
Open access
84
citations
The role of corporate identity management in the higher education sector: an exploratory case study
Journal of Marketing Communications
·
2017
·
4 authors
54
citations
Integrating identity, strategy and communications for trust, loyalty and commitment
European Journal of Marketing
·
2017
·
5 authors
·
Open access
196
citations
IMC antecedents and the consequences of planned brand identity in higher education
European Journal of Marketing
·
2017
·
5 authors
·
Open access
127
citations
Corporate Logo: History, Definition, and Components
International Studies of Management and Organization
·
2017
·
3 authors
64
citations
Influence of innovation capability and customer experience on reputation and loyalty
Journal of Business Research
·
2016
·
5 authors
·
Open access
231
citations
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
Journal of Business Research
·
2016
·
4 authors
·
Open access
170
citations
Brand ambidexterity and commitment in higher education: An exploratory study
Journal of Business Research
·
2016
·
4 authors
100
citations
The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands
International Journal of Market Research
·
2015
·
4 authors
21
citations
Luxury fashion brands
Qualitative Market Research An International Journal
·
2015
·
5 authors
63
citations
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Industrial Marketing Management
·
2015
·
4 authors
260
citations
Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
Journal of Marketing for HIGHER EDUCATION
·
2015
·
3 authors
39
citations
Exploring the corporate image formation process
Qualitative Market Research An International Journal
·
2015
·
4 authors
136
citations
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective
The Marketing Review
·
2014
·
3 authors
26
citations
Five areas to advance branding theory and practice
Journal of Brand Management
·
2014
·
2 authors
61
citations
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review
Journal of Business Research
·
2014
·
3 authors
·
Open access
223
citations
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Journal of Business Research
·
2014
·
3 authors
261
citations
An integrated model of firms’ brand likeability: antecedents and consequences
Journal of Strategic Marketing
·
2014
·
3 authors
31
citations
The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry
Industrial Marketing Management
·
2013
·
3 authors
25
citations
A framework of brand likeability: an exploratory study of likeability in firm-level brands
Journal of Strategic Marketing
·
2013
·
3 authors
·
Open access
49
citations
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Qualitative Market Research An International Journal
·
2013
·
3 authors
198
citations
The Brand Likeability Effect: Can Firms make Themselves more Likeable?
Journal of General Management
·
2013
·
3 authors
·
Open access
25
citations
Embedding knowledge and value of a brand into sustainability for differentiation
Journal of World Business
·
2012
·
3 authors
·
Open access
78
citations
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Journal of World Business
·
2012
·
3 authors
241
citations
Segmentation and brand positioning for Islamic financial services
European Journal of Marketing
·
2012
·
3 authors
53
citations
Shaping the research agenda for corporate branding: avenues for future research
European Journal of Marketing
·
2012
·
3 authors
88
citations
Marketing perspectives of logistics service providers
European Journal of Marketing
·
2011
·
2 authors
46
citations
Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions
Journal of Promotion Management
·
2011
·
2 authors
19
citations
Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
International Journal of Management Reviews
·
2011
·
2 authors
144
citations
Transfer of brand knowledge in business‐to‐business markets: a qualitative study
Journal of Business and Industrial Marketing
·
2010
·
3 authors
·
Open access
68
citations
A relational insight of brand personification in business-to-business markets
Journal of General Management
·
2010
·
3 authors
24
citations
Hypermarkets and the Small Retailers in Malaysia: Exploring Retailers' Competitive Abilities
Journal of Asia-Pacific Business
·
2008
·
2 authors
35
citations
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Journal of Brand Management
·
2008
·
4 authors
24
citations
The expanding role of intangible assets of the brand
Management Decision
·
2008
·
3 authors
48
citations
Facets of Corporate Identity, Communication and Reputation
Routledge eBooks
·
2008
·
1 author
·
book
80
citations
Understanding the meaning of corporate identity: a conceptual and semiological approach
Corporate Communications An International Journal
·
2007
·
2 authors
64
citations
Corporate communications, identity and image: A research agenda
Journal of Brand Management
·
2006
·
2 authors
103
citations
The demise of independent wine production in France: a marketing challenge?
International Journal of Wine Marketing
·
2006
·
2 authors
22
citations
Seven dimensions of corporate identity
European Journal of Marketing
·
2006
·
2 authors
·
Open access
331
citations
The role of communication and visual identity in modern organisations
Corporate Communications An International Journal
·
2006
·
3 authors
90
citations
Corporate identity: concept, components and contribution
Journal of General Management
·
2005
·
2 authors
·
Open access
135
citations
Corporate visual identity: The re-branding of France Télécom
Journal of Brand Management
·
2005
·
3 authors
55
citations
The role of corporate identity in the higher education sector
Corporate Communications An International Journal
·
2005
·
2 authors
261
citations
Corporate Reputation and Crisis Management: The Threat and Manageability of Anti-corporatism
Corporate Reputation Review
·
2005
·
1 author
134
citations
International advertising strategy
Management Decision
·
2004
·
2 authors
53
citations
The influence of culture on brand building in the Chinese market: A brief insight
Journal of Brand Management
·
2004
·
4 authors
44
citations
Determinants of the corporate identity construct: a review of the literature
Journal of Marketing Communications
·
2003
·
1 author
311
citations
Global corporate brand building: Guidelines and case studies
Journal of Brand Management
·
2003
·
2 authors
48
citations
The importance of impulse purchasing behaviour in the international airport environment
Journal of Consumer Behaviour
·
2003
·
2 authors
138
citations
The human values’ lenses of country of origin images
International Marketing Review
·
2002
·
3 authors
153
citations
The Relationship Between Consumer Ethnocentrism and Human Values
Journal of Global Marketing
·
2002
·
3 authors
120
citations