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Corporate visual identity: The re-branding of France Télécom · Study

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ArticleCorporate visual identity: The re-branding of France Télécom

T.C. Melewar2005

Article2005

Corporate visual identity: The re-branding of France Télécom

T.C. Melewar · Gareth Hussey · Nopporn Srivoravilai

55 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification Organizational Strategy and Culture

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 55 citations exist upstream.

References

1997Corporate identity: the concept, its measurement and management 1995Corporate Branding and Connoisseurship 1994Corporate reputations : strategies for developing the corporate brand 1991Building Societies: Change, Strategy and Corporate Identity

Cited by

2006Corporate re-branding: From normative models to knowledge management 2015Corporate rebranding: effects of corporate visual identity changes on employees and consumers 2020Corporate rebranding: An internal perspective 2011Service brand identity: definition, measurement, dimensionality and influence on brand performance

Details

Year2005

Typearticle

Published2005-06-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languagefr

Citations55

Files0 public / 0

ShelfCorporate Identity and Reputation

Identifiers

doi10.1057/palgrave.bm.2540233

openalex_workW1994728567

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