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Building Societies: Change, Strategy and Corporate Identity · Study

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ArticleBuilding Societies: Change, Strategy and Corporate Identity

John M.T. Balmer1991

Article1991

Building Societies: Change, Strategy and Corporate Identity

John M.T. Balmer · Adrian John Wilkinson

142 citations·0/0 files stored·Journal of General Management

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Management and Organizational Studies Leadership and Management in Organizations Organizational Strategy and Culture

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References

2012The Practice of Management 1982Competitive strategy: Techniques for analysing industries and competitors 1989A new approach to the corporate image management process 1991Internal marketing—The missing half of the marketing programme 1987Differentiate with the 5th P: People 1991TQM and the Management of Labour

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1998Corporate Identity 2012Strategic corporate brand alignment 2007Identity studies: multiple perspectives and implications for corporate‐level marketing 2007Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility 2005Corporate identity: concept, components and contribution 1999Corporate identity and corporate communications: the antidote to merger madness 2009Corporate marketing: apocalypse, advent and epiphany 2006Managing customer loyalty in liberalized residential energy markets: The impact of energy branding

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Details

Year1991

Typearticle

Published1991-12-01

VenueJournal of General Management

ISSN-L0306-3070

Languageen

Citations142

Files0 public / 0

ShelfManagement and Organizational Studies

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doi10.1177/030630709101700203

openalex_workW1208217524

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