Corporate Identity

1998-09-01articleInternational Studies of Management and Organization172 citationsclosed

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Corporate Identity and Reputation Management and Organizational Studies Organizational Strategy and Culture

Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

Citations in this library

Stored only when both papers are in the corpus — 172 citations exist upstream.

References

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1999Corporate identity and corporate communications: the antidote to merger madness

2003The Corporate Identity Management Process Revisited

2009Corporate marketing: apocalypse, advent and epiphany

2020Extending the experience construct: an examination of online grocery shopping

2000Corporate identity: external reality or internal fit?