Article2003

The Corporate Identity Management Process Revisited

Geoff Bick · Marciene C. Jacobson · Russell Abratt

119 citations0/0 files storedJournal of Marketing Management

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Corporate Identity and Reputation Management and Organizational Studies Organizational Strategy and Culture

Abstract

This paper has two objectives. It attempts firstly to define a number of related concepts in the corporate identity management process and secondly, to update one of the earlier models of this process. Recent developments in the corporate identity management theory are discussed and models of this process are reviewed. An up-to-date model of the corporate identity management process is proposed.

Citations in this library

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References

1994Organizational Images and Member Identification 1997Relations between organizational culture, identity and image 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog 1998Managing Corporate Image and Corporate Reputation 1996Members' Responses to Organizational Identity Threats: Encountering and Countering the Business Week Rankings 1991European Journal of Marketing 1997Corporate identity: the concept, its measurement and management 1995Principles of Corporate Communication

Cited by

2009Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century 2009Corporate marketing: apocalypse, advent and epiphany 2006Corporate communications, identity and image: A research agenda 2013Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses 2019Effects of Service Quality, Corporate Image, and Customer Trust on the Corporate Reputation of Airlines 2010Corporate brand evolution: corporate brand images evolving in consumers' everyday life 2013A grounded theory of the corporate identity and corporate strategy dynamic 2010Organizational dynamics and complexities of corporate brand building—A practice perspective

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