European Journal of Marketing

David J. Carson

839 citations0/0 files storedMarketing Intelligence & Planning

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Business and Management Studies Marketing and Advertising Strategies Business Strategies and Management Research

Abstract

What is the best approach to take when researching marketing planning in small firms? Some of the previous literature, methodology and characteristics of such research are reviewed. The article concludes that the most appropriate approach may be “exploratory” and “descriptive” because small firms cannot be neatly defined.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 839 citations exist upstream.

Cited by

2009The Role of Hubs in the Adoption Process 2022“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances 2006How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization 2020Perceived social impacts of tourism and quality-of-life: a new conceptual model 1994Understanding the Value of a Relationship 2017Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective 2002Relationship Marketing in the New Economy 2011Entrepreneurial marketing in small businesses: A conceptual exploration

Imported from OpenAlex (CC0) — nothing here is generated.