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David J. Carson

51 works· latest 2018· 1 institutionscluster: provisional

h-index39

i1051

Citations8,559

Works here51

Most cited in this library

Qualitative Marketing Research2001 · 1,389 citations
European Journal of Marketing1991 · 839 citations
European Journal of Marketing1993 · 586 citations
SME marketing in practice2001 · 585 citations
Marketing and entrepreneurship in SMEs : An innovative approach1995 · 534 citations

Works

51 shown

SME marketing: efficiency in practice

Small Enterprise Research·2018·2 authors

25citations

Opportunity recognition by growing SMEs: a managerial or entrepreneurial function?

Journal of Strategic Marketing·2015·3 authors

31citations

Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective

Journal of Research in Marketing and Entrepreneurship·2014·2 authors

42citations

Sources of opportunities used by growth minded owner managers of small and medium sized enterprises

International Business Review·2012·3 authors

54citations

Strategic alliances as an element of innovative marketing in SMEs

Journal of Strategic Marketing·2011·3 authors

49citations

Interface research: a commentary on a commentary – ten years on

Journal of Research in Marketing and Entrepreneurship·2010·1 author

18citations

Innovative marketing in SMEs: a theoretical framework

European Business Review·2009·3 authors

Innovative marketing in SMEs: an empirical study

Journal of Strategic Marketing·2009·3 authors

60citations

Innovative marketing in SMEs

European Journal of Marketing·2009·3 authors

288citations

Dealing with environmental uncertainty

European Journal of Marketing·2008·3 authors

41citations

Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives

Edward Elgar Publishing eBooks·2007·2 authors·chapter

21citations

Academic publishing

European Business Review·2006·3 authors

28citations

Let marketers reclaim corporate strategy

Journal of Strategic Marketing·2006·3 authors

39citations

Networking in SMEs: Evaluating its contribution to marketing activity

International Business Review·2006·3 authors

151citations

Developing strategic marketing through the use of marketing networks

Journal of Strategic Marketing·2005·3 authors

59citations

Managing and implementing simultaneous transaction and relationship marketing

International Journal of Bank Marketing·2004·2 authors

61citations

SME marketing networking: a strategic approach

Strategic Change·2004·3 authors

89citations

Small business owner‐managers and their attitude to risk

Marketing Intelligence & Planning·2004·3 authors

122citations

Balancing Transaction and Relationship Marketing in Retail Banking

Journal of Marketing Management·2004·2 authors

29citations

Issues which Impact upon Marketing in the Small Firm

Small Business Economics·2003·2 authors·Open access

224citations

Joining a conversation

European Journal of Marketing·2003·3 authors

19citations

Factors influencing foreign direct investment and international joint ventures

International Marketing Review·2003·4 authors

39citations

Competitive advantage in small to medium-sized enterprises

Journal of Strategic Marketing·2002·4 authors

147citations

The network construct in entrepreneurship research: a review and critique

Management Decision·2001·4 authors

318citations

“Experiential” research methodology: an integrated academic‐practitioner “team” approach

Qualitative Market Research An International Journal·2001·4 authors

44citations

SME marketing in practice

Marketing Intelligence & Planning·2001·3 authors

585citations

Qualitative Marketing Research

SAGE Publications Ltd eBooks·2001·4 authors·book

1,389citations

The Demonstration of a Methodology for Assessing SME Decision Making

Journal of Research in Marketing and Entrepreneurship·2000·2 authors

21citations

SME marketing management competencies

International Business Review·2000·2 authors

221citations

Marketing at the Interface: Not ‘What’ but ‘How’

The Journal of Marketing Theory and Practice·2000·2 authors

218citations

Developing marketing competence and managing in networks: a strategic perspective

Journal of Strategic Marketing·2000·3 authors

62citations

Entrepreneurial Marketing by Networking

New England journal of entrepreneurship·1999·2 authors·Open access

149citations

Price setting in SMEs: some empirical findings

Journal of Product & Brand Management·1998·5 authors

87citations

Customer or profit focus: an alternative perspective

Journal of Marketing Practice Applied Marketing Science·1998·3 authors

30citations

Qualitative research issues at the marketing/ entrepreneurship interface

Marketing Intelligence & Planning·1996·2 authors

166citations

“Integrative” qualitative methods in a services context

Marketing Intelligence & Planning·1996·2 authors

131citations

Non-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications

The Journal of Marketing Theory and Practice·1995·2 authors

59citations

Marketing and entrepreneurship in SMEs : An innovative approach

TRAP@NCI (National College of Ireland)·1995·4 authors·book

534citations

European Journal of Marketing

Marketing Intelligence & Planning·1993·2 authors

586citations

A philosophy for marketing education in small firms∗

Journal of Marketing Management·1993·1 author

101citations

European Journal of Marketing

Marketing Intelligence & Planning·1992·2 authors

322citations

European Journal of Marketing

Marketing Intelligence & Planning·1991·1 author

839citations

European Journal of Marketing

Marketing Intelligence & Planning·1990·1 author

71citations

Marketing Planning in Small Enterprises: A Model and Some Empirical Evidence

Journal of Consumer Marketing·1990·2 authors

71citations

Marketing planning in small enterprises: A model and some empirical evidence∗

Journal of Marketing Management·1989·2 authors

119citations

The Evolution of Marketing in Small Firms

European Journal of Marketing·1985·1 author

219citations

The Challenge of Teaching Marketing to Small Businesses

European Journal of Marketing·1985·1 author

24citations

The Marketing of Services: Managing the Intangibles

European Journal of Marketing·1985·1 author

197citations