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Added Value: A Qualitative Assessment of SME Marketing · Study

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ArticleAdded Value: A Qualitative Assessment of SME Marketing

Audrey Gilmore1999

Article1999

Added Value: A Qualitative Assessment of SME Marketing

Audrey Gilmore · David J. Carson · Aodheen O’Donnell · Darryl Cummins

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Service and Product Innovation

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2015Strategic Use of Social Media for Small Business Based on the AIDA Model 2007Brand, organisational identity and reputation in SMEs: an overview 2017Relationship between Project’s Added Value and the Trust–Conflict Interaction among Project Teams 2015Brand-Building Efforts and Their Association with SME Sales Performance 2013The brand orientation-performance relationship: An examination of moderation effects 2007Determinants of internet adoption by SME agri‐food companies 2008e‐CRM in SMEs: an exploratory study in Northern Ireland 2020Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support

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Year1999

Typearticle

Published1999-01-01

Languageen

Citations74

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW2260797489

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