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Audrey Gilmore · Study
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Author
Audrey Gilmore
56 works
· latest 2018
· 1 institutions
cluster: provisional
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56
Citations
7,984
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Most cited in this library
Qualitative Marketing Research
2001 · 1,389 citations
European Journal of Marketing
1993 · 586 citations
SME marketing in practice
2001 · 585 citations
European Journal of Marketing
1992 · 322 citations
The network construct in entrepreneurship research: a review and critique
2001 · 318 citations
Works
56 shown
Four questions of entrepreneurial marketing education: Perspectives of university educators
Journal of Business Research
·
2018
·
3 authors
37
citations
SME marketing: efficiency in practice
Small Enterprise Research
·
2018
·
2 authors
25
citations
Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation
Journal of Business Research
·
2018
·
2 authors
130
citations
Competitor orientation in successful SMEs: an exploration of the impact on innovation
Journal of Strategic Marketing
·
2017
·
2 authors
72
citations
Heritage site management: from dark tourism to transformative service experience?
Service Industries Journal
·
2015
·
2 authors
106
citations
A framework for SME retail branding
Journal of Marketing Management
·
2015
·
3 authors
33
citations
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
Journal of Strategic Marketing
·
2015
·
12 authors
173
citations
Loyalty card adoption in SME retailers: the impact upon marketing management
European Journal of Marketing
·
2015
·
4 authors
53
citations
Opportunity recognition by growing SMEs: a managerial or entrepreneurial function?
Journal of Strategic Marketing
·
2015
·
3 authors
31
citations
Exploring entrepreneurial marketing
Journal of Strategic Marketing
·
2014
·
5 authors
·
Open access
140
citations
Researching SME/entrepreneurial research
Journal of Research in Marketing and Entrepreneurship
·
2013
·
4 authors
32
citations
A new era of consumer marketing?
European Journal of Marketing
·
2013
·
2 authors
76
citations
Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
International Business Review
·
2012
·
3 authors
54
citations
The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s
The Marketing Review
·
2011
·
4 authors
59
citations
Entrepreneurial and SME marketing
Journal of Research in Marketing and Entrepreneurship
·
2011
·
1 author
177
citations
Strategic alliances as an element of innovative marketing in SMEs
Journal of Strategic Marketing
·
2011
·
3 authors
49
citations
Is Social Entrepreneurship an Untapped Marketing Resource? A Commentary on its Potential for Small Sports Clubs
Journal of Small Business & Entrepreneurship
·
2011
·
3 authors
20
citations
Reflections on methodologies for research at the marketing/entrepreneurship interface
Journal of Research in Marketing and Entrepreneurship
·
2010
·
1 author
20
citations
Innovative marketing in SMEs: a theoretical framework
European Business Review
·
2009
·
3 authors
57
citations
Innovative marketing in SMEs: an empirical study
Journal of Strategic Marketing
·
2009
·
3 authors
60
citations
Scales in services marketing research: a critique and way forward
European Journal of Marketing
·
2009
·
2 authors
74
citations
Innovative marketing in SMEs
European Journal of Marketing
·
2009
·
3 authors
288
citations
Dealing with environmental uncertainty
European Journal of Marketing
·
2008
·
3 authors
41
citations
Customer loyalty: an empirical study
European Journal of Marketing
·
2008
·
2 authors
218
citations
E‐marketing and SMEs: operational lessons for the future
European Business Review
·
2007
·
3 authors
218
citations
Teaching and Research in Small Business Enterprise Marketing: A Critique and Some Alternatives
Edward Elgar Publishing eBooks
·
2007
·
2 authors
·
chapter
21
citations
Academic publishing
European Business Review
·
2006
·
3 authors
28
citations
Networking in SMEs: Evaluating its contribution to marketing activity
International Business Review
·
2006
·
3 authors
151
citations
Developing strategic marketing through the use of marketing networks
Journal of Strategic Marketing
·
2005
·
3 authors
59
citations
Managing and implementing simultaneous transaction and relationship marketing
International Journal of Bank Marketing
·
2004
·
2 authors
61
citations
SME marketing networking: a strategic approach
Strategic Change
·
2004
·
3 authors
89
citations
Small business owner‐managers and their attitude to risk
Marketing Intelligence & Planning
·
2004
·
3 authors
122
citations
Joining a conversation
European Journal of Marketing
·
2003
·
3 authors
19
citations
The conceptual development of customer loyalty measurement: A proposed scale
Journal of Targeting Measurement and Analysis for Marketing
·
2003
·
2 authors
·
Open access
189
citations
Services, Marketing and Management
SAGE Publications Ltd eBooks
·
2003
·
1 author
·
book
173
citations
Changes in museum management
Journal of Management Development
·
2002
·
2 authors
208
citations
Competitive advantage in small to medium-sized enterprises
Journal of Strategic Marketing
·
2002
·
4 authors
147
citations
Museums: discovering services marketing
Deakin Research Online (Deakin University)
·
2002
·
2 authors
57
citations
The network construct in entrepreneurship research: a review and critique
Management Decision
·
2001
·
4 authors
318
citations
Call centre management: is service quality a priority?
Managing Service Quality
·
2001
·
1 author
101
citations
“Experiential” research methodology: an integrated academic‐practitioner “team” approach
Qualitative Market Research An International Journal
·
2001
·
4 authors
44
citations
SME marketing in practice
Marketing Intelligence & Planning
·
2001
·
3 authors
585
citations
Qualitative Marketing Research
SAGE Publications Ltd eBooks
·
2001
·
4 authors
·
book
1,389
citations
The Demonstration of a Methodology for Assessing SME Decision Making
Journal of Research in Marketing and Entrepreneurship
·
2000
·
2 authors
21
citations
SME marketing management competencies
International Business Review
·
2000
·
2 authors
221
citations
Marketing at the Interface: Not ‘What’ but ‘How’
The Journal of Marketing Theory and Practice
·
2000
·
2 authors
218
citations
Developing marketing competence and managing in networks: a strategic perspective
Journal of Strategic Marketing
·
2000
·
3 authors
62
citations
Innovative Marketing in SMEs: A Conceptual and Descriptive Framework
·
2000
·
4 authors
16
citations
Methodologies For Research at the Marketing/Entrepreneurship Interface
Journal of Research in Marketing and Entrepreneurship
·
1999
·
2 authors
63
citations
Entrepreneurial Marketing by Networking
New England journal of entrepreneurship
·
1999
·
2 authors
·
Open access
149
citations
Added Value: A Qualitative Assessment of SME Marketing
·
1999
·
4 authors
74
citations
Price setting in SMEs: some empirical findings
Journal of Product & Brand Management
·
1998
·
5 authors
87
citations
Customer or profit focus: an alternative perspective
Journal of Marketing Practice Applied Marketing Science
·
1998
·
3 authors
30
citations
“Integrative” qualitative methods in a services context
Marketing Intelligence & Planning
·
1996
·
2 authors
131
citations
European Journal of Marketing
Marketing Intelligence & Planning
·
1993
·
2 authors
586
citations
European Journal of Marketing
Marketing Intelligence & Planning
·
1992
·
2 authors
322
citations