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• 2015Strategic Use of Social Media for Small Business Based on the AIDA Model284 cited
• 2007Brand, organisational identity and reputation in SMEs: an overview148 cited
• 2017Relationship between Project’s Added Value and the Trust–Conflict Interaction among Project Teams109 cited
• 2015Brand-Building Efforts and Their Association with SME Sales Performance69 cited
• 2013The brand orientation-performance relationship: An examination of moderation effects56 cited
• 2007Determinants of internet adoption by SME agri‐food companies54 cited
• 2008e‐CRM in SMEs: an exploratory study in Northern Ireland54 cited
• 2020Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support51 cited
• 2017Measuring the impact of relational capital on customer performance in the SME B2B sector44 cited
• 2007Changes in sales call frequency: A longitudinal examination of the consequences in the supplier–customer relationship43 cited
• 2011Major dealers' expert power in distribution channels40 cited
• 2006Delivering customer services online: identifying best practices of medium‐sized enterprises33 cited
• 2012The use of communication activities in the development of small to medium‐sized enterprise brands