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Embedding knowledge and value of a brand into sustainability for differentiation · Study

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ArticleEmbedding knowledge and value of a brand into sustainability for differentiation

Suraksha Gupta2012

OA

Articlegreen2012

Embedding knowledge and value of a brand into sustainability for differentiation

Suraksha Gupta · Michael Czinkota · T.C. Melewar

78 citations·0/0 files stored·Journal of World Business

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility and Sustainability

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 78 citations exist upstream.

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1979A Paradigm for Developing Better Measures of Marketing Constructs 2003Evolving to a New Dominant Logic for Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1994The Capabilities of Market-Driven Organizations 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1997A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY.

Cited by

2020Sustainability Transition in Industry 4.0 and Smart Manufacturing with the Triple-Layered Business Model Canvas 2017Corporate social responsibility research in international business journals: An author co-citation analysis 2021Corporate Social Responsibility As a Source of Competitive Advantage in Large Enterprises 2016Sustainable technology selection decision-making model for enterprise in supply chain: Based on a modified strategic balanced scorecard 2017The supply-side of environmental sustainability and export performance: The role of knowledge integration and international buyer involvement 2017The Nature of the Relationship Between Corporate Identity and Corporate Sustainability: Evidence from The Retail Industry 2018Green consumption: a network analysis in marketing 2020Competitive advantage from marketing the SDGs: a luxury perspective

Details

Year2012

Typearticle

Published2012-08-19

VenueJournal of World Business

ISSN-L1090-9516

Languageen

Citations78

Files0 public / 0

ShelfEnvironmental Sustainability in Business

Identifiers

doi10.1016/j.jwb.2012.07.013

openalex_workW2117701335

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