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Suraksha Gupta · Study
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Author
Suraksha Gupta
48 works
· latest 2025
· 5 institutions
cluster: provisional
ORCID 0000-0002-1044-1796
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33
i10
45
Citations
4,423
Works here
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Most cited in this library
Role of big data and social media analytics for business to business sustainability: A participatory web context
2019 · 332 citations
Investigating the effects of smart technology on customer dynamics and customer experience
2017 · 285 citations
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
2018 · 246 citations
Influence of innovation capability and customer experience on reputation and loyalty
2016 · 231 citations
Sustainability as corporate culture of a brand for superior performance
2012 · 197 citations
Works
48 shown
Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications
International Journal of Information Management
·
2025
·
4 authors
·
editorial
27
citations
How Disinformation Affects Sales: Examining the Advertising Campaign of a Socially Responsible Brand
Journal of Business Research
·
2024
·
6 authors
·
Open access
21
citations
Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation
Journal of Business Research
·
2024
·
3 authors
·
Open access
23
citations
From vineyard to table: Uncovering wine quality for sales management through machine learning
Journal of Business Research
·
2024
·
6 authors
·
Open access
11
citations
AI-Augmented HRM: Literature review and a proposed multilevel framework for future research
Technological Forecasting and Social Change
·
2023
·
6 authors
·
Open access
172
citations
Reshoring: A Road to Industry 4.0 Transformation
British Journal of Management
·
2023
·
3 authors
·
Open access
33
citations
Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory
Journal of Business Research
·
2023
·
4 authors
·
Open access
183
citations
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Industrial Marketing Management
·
2022
·
4 authors
36
citations
Exploring the role of social capital mechanisms in cooperative resilience
Journal of Business Research
·
2022
·
5 authors
·
Open access
96
citations
The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health
Information Systems Frontiers
·
2021
·
3 authors
·
Open access
105
citations
Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives
Industrial Marketing Management
·
2021
·
2 authors
·
Open access
21
citations
Coping with Coping: International Migrants’ Experiences of the Covid‐19 Lockdown in the UK
British Journal of Management
·
2021
·
4 authors
·
Open access
44
citations
Corporate Responses to the Coronavirus Crisis and their Impact on Electronic‐Word‐of‐Mouth and Trust Recovery: Evidence from Social Media
British Journal of Management
·
2021
·
5 authors
·
Open access
69
citations
Financial inclusion through digitalisation of services for well-being
Technological Forecasting and Social Change
·
2021
·
2 authors
·
Open access
129
citations
Eco-innovation for environment and waste prevention
Journal of Business Research
·
2020
·
6 authors
·
Open access
143
citations
International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability
International Marketing Review
·
2020
·
4 authors
·
Open access
36
citations
Corporate branding and value creation for initiating and managing relationships in B2B markets
Qualitative Market Research An International Journal
·
2020
·
5 authors
·
Open access
27
citations
Corporate rebranding: An internal perspective
Journal of Business Research
·
2020
·
3 authors
·
Open access
45
citations
Film or Film Brand? UK Consumers’ Engagement with Films as Brands
British Journal of Management
·
2020
·
4 authors
·
Open access
19
citations
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty
Journal of Business Research
·
2020
·
4 authors
·
Open access
127
citations
The impact of brand value on brand competitiveness
Journal of Business Research
·
2020
·
4 authors
·
Open access
169
citations
A Review of E-mass Customization as a Branding Strategy
Corporate Reputation Review
·
2019
·
4 authors
·
Open access
16
citations
Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review
Palgrave studies of internationalization in emerging markets
·
2019
·
5 authors
·
review
·
Open access
6
citations
Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages
Journal of Business Research
·
2019
·
3 authors
·
Open access
44
citations
Role of big data and social media analytics for business to business sustainability: A participatory web context
Industrial Marketing Management
·
2019
·
4 authors
·
Open access
332
citations
Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective
British Journal of Management
·
2019
·
4 authors
·
Open access
158
citations
Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises
Contributions to management science
·
2019
·
5 authors
·
chapter
·
Open access
3
citations
Enhancing university brand image and reputation through customer value co-creation behaviour
Technological Forecasting and Social Change
·
2018
·
4 authors
·
Open access
191
citations
Far apart yet close by: Social media and acculturation among international students in the UK
Technological Forecasting and Social Change
·
2018
·
3 authors
·
Open access
80
citations
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
Information Technology and People
·
2018
·
5 authors
·
Open access
59
citations
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Behaviour and Information Technology
·
2018
·
5 authors
·
Open access
36
citations
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Journal of Business Research
·
2018
·
5 authors
·
Open access
246
citations
Investigating the effects of smart technology on customer dynamics and customer experience
Computers in Human Behavior
·
2017
·
4 authors
·
Open access
285
citations
Returns from Strategies Adopted by MNEs to Improve Global Health and Wellbeing: Third Sustainable Development Goal
Emerald Group Publishing Limited eBooks
·
2017
·
1 author
·
chapter
4
citations
Integrating identity, strategy and communications for trust, loyalty and commitment
European Journal of Marketing
·
2017
·
5 authors
·
Open access
196
citations
Digital technology and marketing management capability: achieving growth in SMEs
Qualitative Market Research An International Journal
·
2017
·
4 authors
·
Open access
169
citations
Brand adoption by BoP retailers
Qualitative Market Research An International Journal
·
2017
·
3 authors
·
Open access
18
citations
Corporate Logo: History, Definition, and Components
International Studies of Management and Organization
·
2017
·
3 authors
64
citations
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector
Technological Forecasting and Social Change
·
2016
·
3 authors
·
Open access
103
citations
Influence of innovation capability and customer experience on reputation and loyalty
Journal of Business Research
·
2016
·
5 authors
·
Open access
231
citations
The effect of digital signage on shoppers' behavior: The role of the evoked experience
Journal of Business Research
·
2014
·
4 authors
·
Open access
171
citations
Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire
The Marketing Review
·
2013
·
2 authors
19
citations
Business sustainability through successful integration of marketing and operations
Industrial Marketing Management
·
2013
·
2 authors
·
editorial
·
Open access
41
citations
Embedding knowledge and value of a brand into sustainability for differentiation
Journal of World Business
·
2012
·
3 authors
·
Open access
78
citations
Sustainability as corporate culture of a brand for superior performance
Journal of World Business
·
2012
·
2 authors
·
Open access
197
citations
Transfer of brand knowledge in business‐to‐business markets: a qualitative study
Journal of Business and Industrial Marketing
·
2010
·
3 authors
·
Open access
68
citations
A relational insight of brand personification in business-to-business markets
Journal of General Management
·
2010
·
3 authors
24
citations
The expanding role of intangible assets of the brand
Management Decision
·
2008
·
3 authors
48
citations