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Business sustainability through successful integration of marketing and operations · Study

WorkBusiness sustainability through successful integration of marketing and operations

Suraksha Gupta2013

OA

Workgreen2013

Business sustainability through successful integration of marketing and operations

Suraksha Gupta · Nick J. Lee

41 citations·0/0 files stored·Industrial Marketing Management

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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References

1993The cornerstones of competitive advantage: A resource‐based view 1991Towards a dynamic theory of strategy 2010The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice 2005The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior 2005Responsible Leadership and Corporate Social Responsibility:2011Sustainability of manufacturing and services: Investigations for research and applications 2009Sustainability accounting for companies: Catchphrase or decision support for business leaders?2010Sustainability to support end-to-end value chains: the role of supply chain management

Cited by

2020Motivations for Environmental Alliances: Generating and Internalizing Environmental and Knowledge Value 2024Interlinking networking capabilities, knowledge worker productivity, and digital innovation: a critical nexus for sustainable performance in small and medium enterprises 2023Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities 2021Consequential factors of Big Data's Analytics Capability: how firms use data in the competitive scenario

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Details

Year2013

Typeeditorial

Published2013-11-09

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations41

Files0 public / 0

ShelfEnvironmental Sustainability in Business

Identifiers

doi10.1016/j.indmarman.2013.10.004

openalex_workW2016505428

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2017Measuring business sustainability in food service operations: a case study in the fast food industry

2020Corporate branding and value creation for initiating and managing relationships in B2B markets

2018An introduction to special issue: sustainability and ethical consumerism

2022Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word