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A Review of E-mass Customization as a Branding Strategy · Study

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ArticleA Review of E-mass Customization as a Branding Strategy

Ye Yan2019

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Articlegreen2019

A Review of E-mass Customization as a Branding Strategy

Ye Yan · Suraksha Gupta · Klaus Schoefer · Tana Cristina Licsandru

16 citations·0/0 files stored·Corporate Reputation Review

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Product Development and Customization Digital Marketing and Social Media Service and Product Innovation

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References

2000Design Rules 1995The role of product architecture in the manufacturing firm 1962International Journal of Production Research 2000Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity 2001Mass customization: Literature review and research directions 1998The four faces of mass customization.2001THE USE OF MODULAR ORGANIZATIONAL FORMS: AN INDUSTRY-LEVEL ANALYSIS.2000Approaches to mass customization: configurations and empirical validation

Cited by

2022How multisensory perception promotes purchase intent in the context of clothing e-customisation 2022The decision to customize and its effect on brand experience 2025Unlocking the Potential of Mass Customization Through Industry 4.0: Mapping Research Streams and Future Directions 2022How to Adopt Mass Customization Strategy: Understanding the Role of Consumers’ Perceived Brand Value 2022Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation

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2022Integrating machine learning, modularity and supply chain integration for Branding 4.0article · 11 shared references 2013Value creation through mass customization : an empirical analysis of the requisite strategic capabilitiesthesis · 10 shared references 2017Evolution of modularity literature: a 25-year bibliometric analysisarticle · 9 shared references 2010Innovative Mass Customization in the Fashion Industrychapter · 9 shared references 2011Framework for modularity and customization: service perspectivearticle · 8 shared references 2018Inventory Management in Mass Customization Operations: A Reviewarticle · 8 shared references

Details

Year2019

Typearticle

Published2019-10-23

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations16

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1057/s41299-019-00087-9

openalex_workW2982201170

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