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A Review of E-mass Customization as a Branding Strategy
16 references·5 citing·38 second hop
A Review of E-mass Customization as a Branding Strategy (2019)A Review of E-mass Customization as a Bra…The Concept of Modularity in Management Studies: A Literature Review (2009)The Concept of Modularity in …Cracking the Code of Mass Customization (2009)Cracking the Code of Mass Cus…Measuring Modularity‐Based Manufacturing Practices and Their Impact on Mass Customization Capability: A Customer‐Driven Perspective (2004)Measuring Modularity‐Based Ma…E-Customization (2003)E-CustomizationModularity, strategic flexibility, and firm performance: a study of the home appliance industry (2002)Modularity, strategic flexibi…THE USE OF MODULAR ORGANIZATIONAL FORMS: AN INDUSTRY-LEVEL ANALYSIS. (2001)THE USE OF MODULAR ORGANIZATI…Mass customization: Literature review and research directions (2001)Mass customization: Literatur…Customerization: The next revolution in mass customization (2001)Customerization: The next rev…Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity (2000)Toward a General Modular Syst…Design Rules (2000)Design RulesApproaches to mass customization: configurations and empirical validation (2000)Approaches to mass customizat…The four faces of mass customization. (1998)The four faces of mass custom…Design for Mass Customization (1996)Design for Mass CustomizationThe role of product architecture in the manufacturing firm (1995)The role of product architect…Fundamentals of Product Modularity (1994)Fundamentals of Product Modul…International Journal of Production Research (1962)International Journal of Prod…Unlocking the Potential of Mass Customization Through Industry 4.0: Mapping Research Streams and Future Directions (2025)Unlocking the Potential of Ma…The decision to customize and its effect on brand experience (2022)The decision to customize and…Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation (2022)Mass customization: the role …How to Adopt Mass Customization Strategy: Understanding the Role of Consumers’ Perceived Brand Value (2022)How to Adopt Mass Customizati…How multisensory perception promotes purchase intent in the context of clothing e-customisation (2022)How multisensory perception p…Mass customization: The new frontier in business competition (1999)Product platform design and customization: Status and promise (2004)The mass customization decade: An updated review of the literature (2012)PRODUCT DESIGN AND DEVELOPMENT (2018)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)A Knowledge Accessing Theory of Strategic Alliances (2003)Firm resources and sustained competitive advantage (2004)ORGANIZATIONAL RESTRUCTURING AND MIDDLE MANAGER SENSEMAKING. 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Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Variety for sale: Mass customization or mass confusion? (1998)The Antecedents and Consequences of Customer-Centric Marketing (2000)Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? (2009)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The governance of global value chains (2005)Towards a Theory of Ecosystems (2018)Customer satisfaction and loyalty in online and offline environments (2003)The influence of online product recommendations on consumers’ online choices (2004)Digital marketing: A framework, review and research agenda (2016)An Introduction to Varieties of Capitalism (2001)Varieties of Capitalism (2001)A systematic review on drivers, barriers, and practices towards circular economy: a supply chain perspective (2018)The impact of digital technology and Industry 4.0 on the ripple effect and supply chain risk analytics (2018)Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)
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References

  • 2000Design Rules3,501 cited
  • 1995The role of product architecture in the manufacturing firm2,892 cited
  • 1962International Journal of Production Research2,111 cited
  • 2000Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity1,462 cited
  • 2001Mass customization: Literature review and research directions1,311 cited
  • 1998The four faces of mass customization.944 cited
  • 2001THE USE OF MODULAR ORGANIZATIONAL FORMS: AN INDUSTRY-LEVEL ANALYSIS.717 cited
  • 2000Approaches to mass customization: configurations and empirical validation716 cited
  • 2001Customerization: The next revolution in mass customization630 cited
  • 2003E-Customization612 cited
  • 1994Fundamentals of Product Modularity590 cited
  • 2002Modularity, strategic flexibility, and firm performance: a study of the home appliance industry528 cited
  • 1996Design for Mass Customization423 cited
  • 2009Cracking the Code of Mass Customization403 cited
  • 2004Measuring Modularity‐Based Manufacturing Practices and Their Impact on Mass Customization Capability: A Customer‐Driven Perspective317 cited

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2009
The Concept of Modularity in Management Studies: A Literature Review
312 cited

Cited by

  • 2022How multisensory perception promotes purchase intent in the context of clothing e-customisation19 cited
  • 2022The decision to customize and its effect on brand experience15 cited
  • 2025Unlocking the Potential of Mass Customization Through Industry 4.0: Mapping Research Streams and Future Directions13 cited
  • 2022How to Adopt Mass Customization Strategy: Understanding the Role of Consumers’ Perceived Brand Value10 cited
  • 2022Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation7 cited