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Marketing models of consumer heterogeneity · Study

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ArticleMarketing models of consumer heterogeneity

Greg M. Allenby1998

Article1998

Marketing models of consumer heterogeneity

Greg M. Allenby · Peter E. Rossi

790 citations·0/0 files stored·Journal of Econometrics

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Economic and Environmental Valuation

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References

1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1996The Value of Purchase History Data in Target Marketing

Cited by

2001Discrete Choice Methods with Simulation 2016Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go 2006Marketing renaissance: How research in emerging markets advances marketing science and practice 2009The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity 2005Conditioning Prices on Purchase History 2003E-Customization 2005Applications of Simulation Methods in Environmental and Resource Economics

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Details

Year1998

Typearticle

Published1998-11-01

VenueJournal of Econometrics

ISSN-L0304-4076

Languageen

Citations790

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0304-4076(98)00055-4

openalex_workW2047375989

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