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Marketing models of consumer heterogeneity
2 references·16 citing·45 second hop
Marketing models of consumer heterogeneity (1998)Marketing models of consumer heterogeneityThe Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force (2016)Statistical Methods for the A…Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? (2013)Intrinsic vs. Image-Related U…Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1 (2013)Discovering Unobserved Hetero…How Well Does Advertising Work? 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References

  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited

Cited by

  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 2016Statistical Methods for the Analysis of Discrete Choice Experiments: A Report of the ISPOR Conjoint Analysis Good Research Practices Task Force1,326 cited
  • 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2009The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity808 cited
  • 2005Conditioning Prices on Purchase History689 cited
  • 2003E-Customization612 cited
  • 2005Applications of Simulation Methods in Environmental and Resource Economics606 cited
  • 2001Panel Data Models: Some Recent Developments575 cited
  • 2008Utility in Willingness to Pay Space: A Tool to Address Confounding Random Scale Effects in Destination Choice to the Alps554 cited
  • 2013Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?479 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts

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472 cited
  • 2011How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities460 cited
  • 2013Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats1452 cited
  • 2004A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules434 cited
  • 2002Modeling Consumer Demand for Variety414 cited