Book2008

Facets of Corporate Identity, Communication and Reputation

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Corporate Identity and Reputation Public Relations and Crisis Communication Organizational Strategy and Culture

Abstract

This text presents contemporary scholarly and managerial thinking in the area of corporate identity, communication and reputation by some of the leading experts from the US, Europe and Australia.

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References

1991The theory of planned behavior 1984Case Study Research: Design and Methods 1983Culture's Consequences: International Differences in Work-Related Values.2003Corporate Social and Financial Performance: A Meta-Analysis 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1997Dimensions of Brand Personality 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 2004The Theory of Planned Behaviour

Cited by

2013Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia 2014Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility 2009Scrutinising the British Monarchy 2009Corporate communication, ethics, and operational identity: a case study of Benetton 2019Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights 2010A cross-cultural comparison of brand extension success factors: A meta-study 2017Internal communication and organisational culture: The management interplay in the view of the Portuguese communication consultant 2015Influence of Lighting Design on Marketing Communication

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