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Hilde A. M. Voorveld

24 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-6667-3529

h-index21

i1023

Citations2,909

Works here24

Most cited in this library

Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type2018 · 818 citations
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience2012 · 448 citations
Brand Communication in Social Media: A Research Agenda2019 · 342 citations
Understanding online behavioural advertising: User knowledge, privacy concerns and online coping behaviour in Europe2013 · 238 citations
Age Differences in Media Multitasking: A Diary Study2013 · 143 citations

Works

24 shown

When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects

Journal of Advertising·2023·5 authors·review·Open access

26citations

An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

International Journal of Advertising·2022·6 authors·Open access

9citations

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects

Journal of Advertising·2021·3 authors·Open access

61citations

A first step in unraveling synced advertising effectiveness

International Journal of Advertising·2020·2 authors·Open access

21citations

Brand Communication in Social Media: A Research Agenda

Journal of Advertising·2019·1 author·Open access

342citations

Journal of Advertising·2018·4 authors·Open access

Journal of Advertising·2017·3 authors·Open access

43citations

Media Multitasking and the Role of Task Relevance in Background Advertising Processing

Springer eBooks·2017·6 authors·chapter·Open access

12citations

Consumers’ Cross-Channel Use in Online and Offline Purchases

Journal of Advertising Research·2016·4 authors·Open access

47citations

The Underlying Mechanisms of Multiscreening Effects

Journal of Advertising·2016·3 authors·Open access

47citations

Cross-Platform Advertising:Current Practices and issues for the Future

Journal of Advertising Research·2015·2 authors·Open access

26citations

Advances in Advertising Research (Vol. VI)

Springer eBooks·2015·3 authors·book

29citations

Dissociating explicit and implicit effects of cross-media advertising

International Journal of Advertising·2015·4 authors·Open access

38citations

The Fit Factor: The Role of Fit Between Ads in Understanding Cross-Media Synergy

Journal of Advertising·2014·2 authors·Open access

35citations

Age Differences in Media Multitasking: A Diary Study

Journal of Broadcasting & Electronic Media·2013·2 authors

143citations

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

The International Journal on Media Management·2013·4 authors

10citations

Media multitasking and the effectiveness of combining online and radio advertising

Computers in Human Behavior·2011·1 author

107citations

The Relat ion Between Actual and Perceived Interactivity

Journal of Advertising·2011·3 authors

127citations

The interacting role of media sequence and product involvement in cross-media campaigns

Journal of Marketing Communications·2011·3 authors

39citations

Opening the black box: Understanding cross-media effects

Journal of Marketing Communications·2010·3 authors

103citations

Consumers' responses to brand websites: an interdisciplinary review

Internet Research·2009·3 authors

116citations