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Advances in Advertising Research (Vol. VI) · Study

BookAdvances in Advertising Research (Vol. VI)

Peeter W.J. Verlegh2015

Book2015

Advances in Advertising Research (Vol. VI)

Peeter W.J. Verlegh · Hilde A. M. Voorveld · Martin Eisend

29 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

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2015Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement 2015“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors 2013The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence 2014Can advertising creativity affect product perceptions and retailer evaluations?2013Do consumer critics write differently from professional critics? A genre analysis of online film reviews 2023When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects 2017Estudio bibliométrico sobre la investigación en publicidad en España: temáticas, investigadores, redes y centros de producción (1980-2015)2014The Advertising Literacy of Primary School Aged Children

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Year2015

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Published2015-09-07

VenueSpringer eBooks

Languageen

Citations29

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-10558-7

openalex_workW2494630631

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