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Advances in Advertising Research (Vol. VI)
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  • 2015Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement167 cited
  • 2015“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors114 cited
  • 2013The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence91 cited
  • 2014Can advertising creativity affect product perceptions and retailer evaluations?27 cited
  • 2023When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects26 cited
  • 2013Do consumer critics write differently from professional critics? A genre analysis of online film reviews26 cited
  • 2017Estudio bibliométrico sobre la investigación en publicidad en España: temáticas, investigadores, redes y centros de producción (1980-2015)18 cited
  • 2014The Advertising Literacy of Primary School Aged Children15 cited
  • 2021Social Media Influencer Credibility and Social Influence on Intention to Use Fintech in Indonesia13 cited
  • 2017A New Take on Digital Advertising: Theory, History, and Society7 cited

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