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Outi Somervuori · Study
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Author
Outi Somervuori
7 works
· latest 2018
· 1 institutions
cluster: provisional
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7
Citations
386
Works here
7
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Most cited in this library
Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex.
2012 · 105 citations
A citation and profiling analysis of pricing research from 1980 to 2010
2011 · 102 citations
Purchase Behavior and Psychophysiological Responses to Different Price Levels
2013 · 73 citations
Examining the application of behavioral price research in business-to-business markets
2015 · 39 citations
Profiling behavioral pricing research in marketing
2014 · 26 citations
Works
7 shown
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Journal of Revenue and Pricing Management
·
2018
·
3 authors
24
citations
Emotional–motivational responses predicting choices: The role of asymmetrical frontal cortical activity
Journal of Economic Psychology
·
2015
·
7 authors
·
Open access
17
citations
Examining the application of behavioral price research in business-to-business markets
Industrial Marketing Management
·
2015
·
3 authors
39
citations
Profiling behavioral pricing research in marketing
Journal of Product & Brand Management
·
2014
·
1 author
26
citations
Purchase Behavior and Psychophysiological Responses to Different Price Levels
Psychology and Marketing
·
2013
·
2 authors
73
citations
Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex.
Journal of Neuroscience Psychology and Economics
·
2012
·
3 authors
105
citations
A citation and profiling analysis of pricing research from 1980 to 2010
Journal of Business Research
·
2011
·
4 authors
102
citations