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Cornelis A. de Kluyver · Study

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Cornelis A. de Kluyver

8 works· latest 1987· 1 institutionscluster: provisional

h-index7

i106

Citations362

Works here8

77

81

84

86

87

Most cited in this library

Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation1984 · 98 citations
A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share1987 · 62 citations
Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation1984 · 53 citations
Assessing Scenario Probabilities Via Interactive Goal Programming1984 · 46 citations
Innovation and Industrial Product Life Cycles1977 · 45 citations

Works

8 shown

Advertising-versus-marketing mix carryover effects: An empirical evaluation

Journal of Business Research·1987·2 authors

8citations

A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share

International Journal of Forecasting·1987·2 authors

62citations

Benefit segmentation for industrial products

Industrial Marketing Management·1986·2 authors

43citations

Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation

Journal of Marketing Research·1984·2 authors

98citations

Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation

Journal of Marketing Research·1984·2 authors

53citations

Assessing Scenario Probabilities Via Interactive Goal Programming

Management Science·1984·2 authors

46citations

The "Dog" Business: A Re-Examination.

Academy of Management Proceedings·1981·3 authors·other

7citations

Innovation and Industrial Product Life Cycles

California Management Review·1977·1 author

45citations