Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation

Roderick J. Brodie · Cornelis A. de Kluyver

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Innovation Diffusion and Forecasting

Abstract

Roderick Brodie, Cornelis A. de Kluyver, Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation, Journal of Marketing Research, Vol. 21, No. 2 (May, 1984), pp. 194-201

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