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Forecasting methods for marketing · Study

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ArticleForecasting methods for marketing

J. Scott Armstrong1987

Article1987

Forecasting methods for marketing

J. Scott Armstrong · Roderick J. Brodie · Shelby H. McIntyre

76 citations·0/0 files stored·International Journal of Forecasting

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Forecasting Techniques and Applications Competitive and Knowledge Intelligence Innovation Diffusion and Forecasting

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References

1975Judgment under Uncertainty: Heuristics and Biases 1984Judgment Under Uncertainty: Heuristics and Biases.1983Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment.1982Judgment under uncertainty: Heuristics and biases 1960Forecasting Sales by Exponentially Weighted Moving Averages 1982The accuracy of extrapolation (time series) methods: Results of a forecasting competition 1984Strategic Market Management 2004Models and Managers: The Concept of a Decision Calculus

Cited by

1987A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share 2007The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts 2001Forecasting the Diffusion of Innovations: Implications for Time-Series Extrapolation 1986Forecasting retail sales using alternative models 1987Behavioral biases in new product forecasting 2004Hotel Revenue-management Forecasting

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1986The Ombudsman: Research on Forecasting: A Quarter-Century Review, 1960–1984article · 16 shared references 1993Chapter 9 Econometric and time-series market response modelschapter · 13 shared references 1986The art and science of forecasting An assessment and future directionsarticle · 9 shared references 1992Accuracy of judgmental forecasts: A comparisonarticle · 9 shared references 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systemsarticle · 9 shared references 1989Factors affecting judgmental forecasts and confidence intervalsarticle · 8 shared references

Details

Year1987

Typearticle

Published1987-01-01

VenueInternational Journal of Forecasting

ISSN-L0169-2070

Languageen

Citations76

Files0 public / 0

ShelfForecasting Techniques and Applications

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doi10.1016/0169-2070(87)90029-x

openalex_workW3122804264

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1989The forecasting accuracy of market share models using predicted values of competitive marketing behavior

1989Forecasting in business schools: A follow-up survey