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Cited by

• 1994Specifying competitive effects in diffusion models: An empirical analysis107 cited
• 1987Forecasting methods for marketing76 cited
• 1987A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share62 cited
• 1999Why Analyst Overconfidence About the Functional Form of Demand Models Can Lead to Overpricing49 cited
• 1993Chapter 9 Econometric and time-series market response models42 cited
• 1994Forecasting performance of market share models: an assessment, additional insights, and guidelines36 cited
• 1990A comparative study of market share models using disaggregate data32 cited
• 2004Econometric analysis of the market share attraction model31 cited
• 1993Chapter 6 Market-share models30 cited
• 1990Specification and empirical evaluation of a cluster-asymmetry market share model25 cited
• 1998The impact of marketing policy on promotional price elasticities and baseline sales23 cited
• 1989The forecasting accuracy of market share models using predicted values of competitive marketing behavior23 cited
• 1998Using neural networks to identify competitive market structures from aggregate market response data22 cited
• 2000Forecasting market share using predicted values of competitive behavior: further empirical results