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ArticleMarket share analysis using semi-parametric attraction models

Harald Hruschka2002

Article2002

Market share analysis using semi-parametric attraction models

Harald Hruschka

13 citations·0/0 files stored·European Journal of Operational Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Economic and Environmental Valuation

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References

1966Theory of the Firm 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1990The Price Knowledge and Search of Supermarket Shoppers 1990Sales Promotion: Concepts, Methods and Strategies 1995How Promotions Work 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach 1990Promotion Signal: Proxy for a Price Cut?

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2013How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects

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1993Prices and pricing research in consumer marketing: Some recent developmentsarticle · 8 shared references 2005Using daily store-level data to understand price promotion effects in a semiparametric regression modelarticle · 8 shared references 2007When Do Price Thresholds Matter in Retail Categories?article · 7 shared references 2002Analysis of Sales Promotion Effects on Household Purchase Behaviorthesis · 7 shared references 1993Chapter 6 Market-share modelschapter · 7 shared references 2001An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instrumentsarticle · 7 shared references

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Year2002

Typearticle

Published2002-04-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations13

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0377-2217(01)00145-x

openalex_workW2010637890

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