Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach

Masao Nakanishi · Lee G. Cooper

484 citations0/0 files storedJournal of Marketing Research

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Economic and Environmental Valuation Consumer Market Behavior and Pricing Statistical and numerical algorithms

Abstract

Least squares estimation techniques are developed for a special multiplicative model based on the Luce choice axiom whose potential usefulness in marketing applications justifies estimation techniques which can be easily implemented.

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1962Individual Choice Behavior 1973Marketing Management: Analysis, Planning and Control

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