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Market share analysis using semi-parametric attraction models
16 references·1 citing·44 second hop
Market share analysis using semi-parametric attraction models (2002)Market share analysis using semi-parametr…Semiparametric Analysis to Estimate the Deal Effect Curve (2001)Semiparametric Analysis to Es…How Promotions Work (1995)How Promotions WorkConsumer Normal Price Estimation: Market versus Personal Standards (1991)Consumer Normal Price Estimat…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Promotion Signal: Proxy for a Price Cut? (1990)Promotion Signal: Proxy for a…The Relationship Between Market Characteristics and Promotional Price Elasticities (1989)The Relationship Between Mark…A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Probabilistic Choice Model …The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales (1988)The Price Elasticity of Selec…Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (1988)Measuring the Effect of Retai…Market-Share Analysis (1988)Market-Share AnalysisPricing Research in Marketing: The State of the Art (1984)Pricing Research in Marketing…A Market Share Theorem (1975)A Market Share TheoremParameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach (1974)Parameter Estimation for a Mu…Theory of the Firm (1966)Theory of the FirmHow customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects (2013)How customer satisfaction wit…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Consumer Behavior in Web-Based Commerce: An Empirical Study (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Individual Choice Behavior (1962)Marketing Management: Analysis, Planning and Control (1973)Stated preference and choice models applied to recreation research: A review (1990)Experimental analysis of choice (1991)Competitive facility location and design problem (2006)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Advertising as Information (1974)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Why Some New Products are More Successful than Others (2001)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)Consumer Promotions and the Acceleration of Product Purchases (1985)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2011)Retail forecasting: Research and practice (2019)Impact of Sales Promotions on When, What, and How Much to Buy (1988)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009)Salience and Consumer Choice (2013)Ecological Correlations and the Behavior of Individuals (1950)Conditional logit analysis of qualitative choice behavior (1972)MONEY, INCOME, AND CAUSALITY (1972)Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data (1991)The Contingency Value of Complementary Capabilities in Product Development (1999)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)The theory and practice of econometrics (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Discrete Choice Methods with Simulation (2001)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Why do firms differ, and how does it matter? (1991)Capital markets research in accounting (2001)Has Financial Development Made the World Riskier? (2005)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)
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References

  • 1966Theory of the Firm2,288 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1995How Promotions Work655 cited
  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales564 cited
  • 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach484 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 1988Market-Share Analysis341 cited
  • 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
  • 1975A Market Share Theorem278 cited
  • 1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales269 cited
  • 1984Pricing Research in Marketing: The State of the Art248 cited
  • 1989The Relationship Between Market Characteristics and Promotional Price Elasticities240 cited
  • 2001Semiparametric Analysis to Estimate the Deal Effect Curve150 cited
  • 1991

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Consumer Normal Price Estimation: Market versus Personal Standards
138 cited

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  • 2013How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects24 cited