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Role of price and quality tiers on the cluster effect in brand choice · Study

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ArticleRole of price and quality tiers on the cluster effect in brand choice

K. Sivakumar1995

Article1995

Role of price and quality tiers on the cluster effect in brand choice

21 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1977Features of similarity.1991Loss Aversion in Riskless Choice: A Reference-Dependent Model 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion 1985Discrete Choice Analysis 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice 1989Price-Induced Patterns of Competition 2014Discrete Choice Analysis

Cited by

2000The Influence of Triad Nations' Environments on Price-Quality Product Strategies and MNC Performance 2000Price‐tier competition: an integrative review 2010Assessing price elasticity for private labels and national brands by store locations 2002Price-tier competition 2023National brand’s competition with premium private labels: The role of context-dependent preferences 2018The Real Estate Value Of Supermarket Endcaps

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Year1995

Typearticle

Published1995-10-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations21

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00996190

openalex_workW2020245501

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2000

Understanding price‐tier competition: methodological issues and their managerial significance