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The Shape of the Advertising Response Function · Study

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ChapterThe Shape of the Advertising Response Function

Julian Lincoln Simon1999

Chapter1999

The Shape of the Advertising Response Function

Julian Lincoln Simon · Johan Arndt

294 citations·0/0 files stored·Edward Elgar Publishing eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting

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1999The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry 2001A fresh meat almost ideal demand system incorporating negative TV press and advertising impact 1987The Development of the Hierarchy of Effects: An Historical Perspective 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains 1986The Myth of Massive Media Impact: Savagings and Salvagings 1986Advertising Pulsing Policies for Generating Awareness for New Products 2008The Effect of Competitive Advertising Interference on Sales for Packaged Goods 2012Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach

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Year1999

Typechapter

Published1999-01-27

VenueEdward Elgar Publishing eBooks

Languageen

Citations294

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.4337/9781035352913.00022

openalex_workW34666602

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