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A comparative study of market share models using disaggregate data · Study

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ArticleA comparative study of market share models using disaggregate data

Timothy B. Heath1990

Article1990

A comparative study of market share models using disaggregate data

Timothy B. Heath

32 citations·0/0 files stored·International Journal of Forecasting

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Forecasting Techniques and Applications Consumer Market Behavior and Pricing Innovation Diffusion and Forecasting

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References

1962Economic Forecasts and Policy 1979Feature Article—Aggregate Advertising Models: The State of the Art 1981On the Prediction Power of Market Share Attraction Models 1975Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research 1984A Comparison of Market Share Models and Estimation Procedures 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation 1974Voting for a Political Candidate Under Conditions of Minimal Information 1987Forecasting methods for marketing

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Year1990

Typearticle

Published1990-07-01

VenueInternational Journal of Forecasting

ISSN-L0169-2070

Languageen

Citations32

Files0 public / 0

ShelfForecasting Techniques and Applications

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doi10.1016/0169-2070(90)90002-s

openalex_workW2001596739

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