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A comparative study of market share models using disaggregate data
16 references·0 citing·42 second hop
A comparative study of market share models using disaggregate data (1990)A comparative study of market share model…Forecasting methods for marketing (1987)Forecasting methods for marke…A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share (1987)A comparison of the short ter…Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views (1985)Market Share Specification, E…The Economic Effects of Advertising: A Review of the Literature (1984)The Economic Effects of Adver…On the Predictive Power of Market Share Attraction Models (1984)On the Predictive Power of Ma…Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation (1984)Attraction versus Linear and …Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation (1984)Attraction versus Linear and …A Comparison of Market Share Models and Estimation Procedures (1984)A Comparison of Market Share …On the Prediction Power of Market Share Attraction Models (1981)On the Prediction Power of Ma…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research (1975)Pooling Issues and Methods in…Voting for a Political Candidate Under Conditions of Minimal Information (1974)Voting for a Political Candid…Informative and Goodwill Advertising (1974)Informative and Goodwill Adve…Alternative Econometric Models of Sales-Advertising Relationships (1972)Alternative Econometric Model…Economic Forecasts and Policy (1963)Economic Forecasts and PolicyEconomic Forecasts and Policy (1962)Economic Forecasts and PolicyCompetitive Strategies for New Product Marketing Over the Life Cycle (1965)Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach (1974)A Mathematical Modeling Approach to Product Line Decisions (1976)Promotional Effects on a High-versus Low-Involvement Electorate (1978)Standardizing Variables in Multiplicative Choice Models (1983)Voting Cues in Nonpartisan Trial Court Elections: A Multivariate Assessment (1984)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Economic Forecasts and Policy (1961)A Market Share Theorem (1975)A Study of Marketing Generalizations (1980)Quantitative Forecasting-The State of the Art: Econometric Models (1985)Understanding Brand Competition Using Micro and Macro Scanner Data (1994)Does Quality Win? Network Effects versus Quality in High-Tech Markets (2009)Efficient Inference in a Random Coefficient Regression Model (1970)Further Evidence on the Estimation of Dynamic Economic Relations from a Time Series of Cross Sections (1971)The Use of Variance Components Models in Pooling Cross Section and Time Series Data (1971)Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability (1978)The Political Dynamics of Urban Voting Behavior (1989)Economic Forecasts and Policy (1962)Models and Managers: The Concept of a Decision Calculus (1970)There Is No Aggregation Bias: Why Macro Logit Models Work (1991)Competitive facility location model with concave demand (2006)The Economics of Advertising. (1973)Specifying competitive effects in diffusion models: An empirical analysis (1994)Judgment under Uncertainty: Heuristics and Biases (1975)Extensional versus intuitive reasoning: The conjunction fallacy in probability judgment. (1983)Judgment Under Uncertainty: Heuristics and Biases. (1984)Forecasting the Diffusion of Innovations: Implications for Time-Series Extrapolation (2001)The Ombudsman: Value of Expertise for Forecasting Decisions in Conflicts (2007)A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships (1982)Generic competitive strategies—An analytical approach (1984)Verification of Computer Simulation Models (1967)Validation, verification, and testing techniques throughout the life cycle of a simulation study (1994)A semiparametric approach to short-term oil price forecasting (2001)Quantitative versus qualitative measures of price expectations: The evidence from Australian consumer surveys (1979)Measuring the Congruence of Market Areas (1984)SLAM: Store location assessment model—Theory and practice (1989)
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References

  • 1962Economic Forecasts and Policy415 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1981On the Prediction Power of Market Share Attraction Models126 cited
  • 1984A Comparison of Market Share Models and Estimation Procedures116 cited
  • 1975Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research116 cited
  • 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation98 cited
  • 1974Voting for a Political Candidate Under Conditions of Minimal Information83 cited
  • 1987Forecasting methods for marketing76 cited
  • 1984On the Predictive Power of Market Share Attraction Models75 cited
  • 1963Economic Forecasts and Policy62 cited
  • 1987A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share62 cited
  • 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation53 cited
  • 1974Informative and Goodwill Advertising46 cited
  • 1984The Economic Effects of Advertising: A Review of the Literature45 cited
  • 1972Alternative Econometric Models of Sales-Advertising Relationships

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42 cited
  • 1985Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views31 cited
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