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Anton P. Fenik · Study

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Anton P. Fenik

1 works· latest 2015· 1 institutionscluster: provisional

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i101

Citations55

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Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type2015 · 55 citations

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Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type

Journal of International Marketing·2015·4 authors

55citations