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Barbara J. Coe · Study

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Barbara J. Coe

9 works· latest 2011· 2 institutionscluster: provisional

h-index8

i108

Citations937

Works here9

76

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84

90

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97

11

Most cited in this library

Contemporary Advertising1984 · 435 citations
Aaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 19751976 · 277 citations
The effect of information technology on productivity in retailing1996 · 71 citations
Applied Scale Development: Measurement Of Store Image2011 · 48 citations
Sourcing preference scale1994 · 30 citations

Works

9 shown

Applied Scale Development: Measurement Of Store Image

Journal of Applied Business Research (JABR)·2011·3 authors·Open access

48citations

Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price

Pricing Strategy and Practice·1997·2 authors

25citations

The effect of information technology on productivity in retailing

Journal of Retailing·1996·3 authors

71citations

Gauging the Value of Suppliers′ Products

Journal of Business and Industrial Marketing·1994·3 authors

7citations

Sourcing preference scale

Industrial Marketing Management·1994·2 authors

30citations

Strategy in retreat; pricing drops out

Journal of Business and Industrial Marketing·1990·1 author

29citations

Contemporary Advertising

Journal of Marketing·1984·4 authors

435citations

The Effectiveness Challenge in Issue Advertising Campaigns

Journal of Advertising·1983·1 author

15citations

Aaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975

Journal of Advertising·1976·1 author·other

277citations