Applied Scale Development: Measurement Of Store Image

James Reardon · Chip E. Mikller · Barbara J. Coe

48 citations0/0 files storedJournal of Applied Business Research (JABR)

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Psychometric Methodologies and Testing

Abstract

The paper discusses the need for the development of measures that can be used in an applied domain. It suggests that applied scales differ from scales used for scientific research in several ways. The paper presents an applied scale developed for use by retail managers to assess store image. Unlike previous research, the priorities used in the development of the scale included the applicability of the scale by store managers.

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2011Effects of ethical sales behaviour, expertise, corporate reputation, and performance on relationship quality and loyalty 2001Hypermarkets versus traditional retail stores — consumers’ and retailers’ perspectives in Braga: a case study 2006Diagnosing the Relationship Between Corporate Reputation and Retail Patronage 2010The influence of store image on customer satisfaction: a case study of a shoe store 2010CUSTOMER PERCEPTION OF SERVICE, STORE IMAGE AND PRODUCT ASSORTMENT - FROM AN INTERIOR STORE PERSPECTIVE 2014Definition and psychometric validation of a measurement index common to website and store images 2000Investigating Aspects of Customer Satisfaction at the C-Store: The C-Store Product Mix and Image 2008Managing channel quality: The consequential impacts of the grey market

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