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Chen Lou · Study
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Author
Chen Lou
15 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-5506-5835
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15
Citations
5,425
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Most cited in this library
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
2018 · 2,791 citations
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
2020 · 543 citations
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
2022 · 504 citations
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
2021 · 452 citations
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
2019 · 393 citations
Works
15 shown
What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness
Journal of Interactive Advertising
·
2024
·
5 authors
21
citations
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness
Journal of Advertising
·
2023
·
3 authors
49
citations
Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women
International Journal of Advertising
·
2023
·
3 authors
15
citations
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Journal of Advertising
·
2022
·
6 authors
504
citations
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising
International Journal of Advertising
·
2022
·
5 authors
15
citations
When Motivations Meet Affordances: News Consumption onTelegram
Journalism Studies
·
2021
·
5 authors
41
citations
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Journal of Advertising
·
2021
·
1 author
452
citations
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
International Journal of Advertising
·
2020
·
2 authors
59
citations
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty
International Journal of Advertising
·
2020
·
2 authors
227
citations
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
Journal of Interactive Advertising
·
2020
·
2 authors
543
citations
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
Frontiers in Psychology
·
2019
·
2 authors
·
Open access
393
citations
“Average-Sized” Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women
Journal of Advertising
·
2019
·
3 authors
22
citations
Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure
Journal of Interactive Advertising
·
2019
·
3 authors
219
citations
The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure
Journal of Advertising
·
2019
·
3 authors
74
citations
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Journal of Interactive Advertising
·
2018
·
2 authors
2,791
citations