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Steven M. Shugan · Study
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Author
Steven M. Shugan
42 works
· latest 2018
· 2 institutions
cluster: provisional
ORCID 0000-0002-2631-4177
Works
42 shown
Explaining Bundle-Framing Effects with Signaling Theory
Marketing Science
·
2018
·
2 authors
34
citations
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
Marketing Science
·
2016
·
4 authors
60
citations
Advance Selling Theory
Edward Elgar Publishing eBooks
·
2009
·
2 authors
·
chapter
23
citations
Defensive Marketing Strategies
Marketing Science
·
2008
·
1 author
363
citations
Managing Channel Profits
Marketing Science
·
2008
·
2 authors
149
citations
The Editor's Secrets
Marketing Science
·
2007
·
1 author
·
editorial
17
citations
Editorial: Fifty Years of Marketing Science
Marketing Science
·
2006
·
1 author
·
editorial
30
citations
Editorial: Save Research—Abandon the Case Method of Teaching
Marketing Science
·
2006
·
1 author
·
editorial
68
citations
Editorial—Are Consumers Rational? Experimental Evidence?
Marketing Science
·
2006
·
1 author
·
editorial
33
citations
Advance-selling as a competitive marketing tool
International Journal of Research in Marketing
·
2005
·
2 authors
138
citations
Brand Loyalty Programs: Are They Shams?
Marketing Science
·
2005
·
1 author
286
citations
The Impact of Advancing Technology on Marketing and Academic Research
Marketing Science
·
2004
·
1 author
98
citations
Editorial: Consulting, Research, and Consulting Research
Marketing Science
·
2004
·
1 author
·
editorial
29
citations
Advance Selling for Services
California Management Review
·
2004
·
2 authors
82
citations
Endogeneity in Marketing Decision Models
Marketing Science
·
2004
·
1 author
89
citations
Editorial: Journal Rankings: Save the Outlets for Your Research
Marketing Science
·
2003
·
1 author
·
editorial
39
citations
Editorial: Defining Interesting Research Problems
Marketing Science
·
2003
·
1 author
·
editorial
48
citations
Journal Rankings: Save the Outlets for Your Research
·
2003
·
1 author
32
citations
Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
Marketing Science
·
2002
·
1 author
·
editorial
71
citations
The Mission of Marketing Science
Marketing Science
·
2002
·
1 author
·
editorial
32
citations
Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell
Marketing Science
·
2001
·
2 authors
455
citations
Retail product-line pricing strategy when costs and products change
Journal of Retailing
·
2001
·
2 authors
·
Open access
38
citations
Advance Pricing of Services and Other Implications of Separating Purchase and Consumption
Journal of Service Research
·
2000
·
2 authors
251
citations
Strategic Service Pricing and Yield Management
Journal of Marketing
·
1999
·
2 authors
165
citations
Strategic Service Pricing and Yield Management
Journal of Marketing
·
1999
·
2 authors
127
citations
Seasonal Marketing and Timing New Product Introductions
Journal of Marketing Research
·
1998
·
2 authors
195
citations
Managing Service Demand
Journal of Service Research
·
1998
·
2 authors
34
citations
Film Critics: Influencers or Predictors?
Journal of Marketing
·
1997
·
2 authors
883
citations
The Value of Marketing Expertise
Management Science
·
1996
·
1 author
49
citations
Branded Variants: A Retail Perspective
Journal of Marketing Research
·
1996
·
3 authors
161
citations
Repositioning for Changing Preferences: The Case of Beef versus Poultry
Journal of Consumer Research
·
1991
·
2 authors
105
citations
Product Assortment in a Triopoly
Management Science
·
1989
·
1 author
65
citations
Note—Channel of Distribution Profits When Channel Members Form Conjectures
Marketing Science
·
1988
·
2 authors
120
citations
Reply To: Managing Channel Profits: Comment
Marketing Science
·
1988
·
2 authors
·
other
49
citations
Estimating Brand Positioning Maps Using Supermarket Scanning Data
Journal of Marketing Research
·
1987
·
1 author
99
citations
Implicit Understandings in Channels of Distribution
Management Science
·
1985
·
1 author
108
citations
Price-Quality Relationships
ACR North American Advances
·
1984
·
1 author
23
citations
Defensive Marketing Strategies
Marketing Science
·
1983
·
1 author
347
citations
Managing Channel Profits
Marketing Science
·
1983
·
2 authors
1,117
citations
The Cost of Thinking
Journal of Consumer Research
·
1980
·
1 author
945
citations
Intensity Measures of Consumer Preference
Operations Research
·
1980
·
1 author
115
citations
A Mathematical Programming Model for Optimal Product Line Structuring
RePEc: Research Papers in Economics
·
1977
·
2 authors
·
preprint
·
Open access
21
citations