Advance Selling Theory

Jinhong Xie · Steven M. Shugan

23 citations0/0 files storedEdward Elgar Publishing eBooks

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

Abstract

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.

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2022Advance Selling in Marketing Channels 2011The Promise of Strategic Customer Behavior: On the Value of Click Tracking

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