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Amélia Brandão

14 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0003-2751-7272

h-index14

i1014

Citations785

Works here14

Most cited in this library

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption2021 · 168 citations
I can’t stop hating you: an anti-brand-community perspective on apple brand hate2020 · 132 citations
Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand2020 · 76 citations
Antecedents and consequences of luxury brand engagement in social media2019 · 73 citations
“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities2022 · 66 citations

Works

14 shown

The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective

Journal of Brand Management·2023·4 authors·Open access

37citations

“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

European Business Review·2023·2 authors·Open access

17citations

You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate

International Journal of Consumer Studies·2022·2 authors

26citations

Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?

Sustainability·2022·2 authors·Open access

28citations

Going (in)conspicuous: antecedents and moderators of luxury consumption

Journal of Marketing Analytics·2022·2 authors·Open access

21citations

“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities

European Journal of Marketing·2022·2 authors

66citations

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

European Business Review·2021·2 authors

168citations

I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Journal of Product & Brand Management·2020·3 authors·Open access

132citations

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

European Journal of Management and Business Economics·2020·2 authors·Open access

63citations

Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand

The International Review of Retail Distribution and Consumer Research·2020·2 authors·Open access

76citations

Antecedents and consequences of luxury brand engagement in social media

Spanish Journal of Marketing - ESIC·2019·3 authors·Open access

73citations

The importance of self in brand love in consumer-luxury brand relationships

Journal of Customer Behaviour·2018·3 authors

15citations

The impact of a firm’s transparent manufacturing practices on women fashion shoppers

Journal of Global Fashion Marketing·2018·2 authors

15citations

Determinants of brand relevance in a B2B service purchasing context

Journal of Business and Industrial Marketing·2016·3 authors·Open access

48citations