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Sung Yong Chun · Study

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Sung Yong Chun

8 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0003-4696-182X

h-index4

i104

Citations86

Works here8

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Most cited in this library

Network externality and future usage of Internet services2007 · 34 citations
The causal and interactive approach to drive sustainability: role of green dynamic capabilities, ambidextrous green innovation strategy and resource orchestration capability2025 · 22 citations
A Study of Marketing Ethics in Korea: What Do Koreans Care About?2003 · 16 citations
The effects of mental budgeting and pain of payment on the financial decision making of socially excluded people2021 · 11 citations
The Effects of Construal Level and Regulatory Focus on the Attitude toward Financial Products2014 · 2 citations

Works

8 shown

The causal and interactive approach to drive sustainability: role of green dynamic capabilities, ambidextrous green innovation strategy and resource orchestration capability

Business Process Management Journal·2025·3 authors

22citations

The effects of mental budgeting and pain of payment on the financial decision making of socially excluded people

International Journal of Bank Marketing·2021·1 author

11citations

A Study on Financial Decision Support for Socially Excluded People Using Mental Budgeting and Sense of Control

마케팅연구·2019·1 author

0citations

, , (The Influence of Mental Accounting Period, Risk Aversion, and Pain of Paying on the Purchase Intention for Insurance Products)

SSRN Electronic Journal·2017·2 authors·preprint·Open access

1citations

인지욕구 수준과 제품 구색의 크기가 소비자의 선호일관성에 미치는 영향

·2015·3 authors

0citations

The Effects of Construal Level and Regulatory Focus on the Attitude toward Financial Products

한국경영과학회지·2014·2 authors·Open access

2citations

Network externality and future usage of Internet services

Internet Research·2007·2 authors

34citations

A Study of Marketing Ethics in Korea: What Do Koreans Care About?

·2003·2 authors

16citations