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Jacquelyn L. Twible · Study

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Jacquelyn L. Twible

3 works· latest 1989· 1 institutionscluster: provisional

h-index3

i103

Citations408

Works here3

88

89

Most cited in this library

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”1988 · 229 citations
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"1988 · 117 citations
The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations1989 · 62 citations

Works

3 shown

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

Journal of Marketing Education·1989·4 authors

62citations

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”

Journal of Marketing Research·1988·3 authors

229citations

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

Journal of Marketing Research·1988·3 authors

117citations