Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

Thomas J. Madden · Chris T. Allen · Jacquelyn L. Twible

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Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible, Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets", Journal of Marketing Research, Vol. 25, No. 3 (Aug., 1988), pp. 242-252

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