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Thomas J. Madden · Study
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Author
Thomas J. Madden
26 works
· latest 2015
· 2 institutions
cluster: provisional
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26
Citations
13,430
Works here
26
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Most cited in this library
Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
1986 · 5,523 citations
A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action
1992 · 2,196 citations
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
2015 · 680 citations
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
2000 · 604 citations
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
2014 · 535 citations
Works
26 shown
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
International Journal of Research in Marketing
·
2015
·
4 authors
680
citations
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
Tourism Management
·
2014
·
4 authors
535
citations
Are today's Millennials splintering into a new generational cohort? Maybe!
Journal of Consumer Behaviour
·
2013
·
4 authors
152
citations
“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?
Journal of International Consumer Marketing
·
2013
·
6 authors
76
citations
Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects
Journal of International Marketing
·
2011
·
3 authors
85
citations
Brand Value and Asset Pricing
Quarterly journal of finance and accounting
·
2008
·
4 authors
43
citations
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding
Journal of the Academy of Marketing Science
·
2006
·
1 author
520
citations
Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Brands
SSRN Electronic Journal
·
2002
·
3 authors
·
preprint
·
Open access
70
citations
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Journal of Marketing Research
·
2001
·
3 authors
177
citations
Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences
Journal of International Marketing
·
2000
·
3 authors
604
citations
Consumer Innovativeness and the Adoption Process
Journal of Consumer Psychology
·
1995
·
3 authors
468
citations
The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect
Journal of Marketing
·
1993
·
3 authors
241
citations
Countries and their products: A cognitive structure perspective
Journal of the Academy of Marketing Science
·
1993
·
3 authors
238
citations
Essentials of marketing research
Irwin eBooks
·
1993
·
3 authors
·
book
92
citations
A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action
Personality and Social Psychology Bulletin
·
1992
·
3 authors
2,196
citations
Measuring and Modeling Brand Interest As an Alternative Ad Effect With Familiar Brands
ACR North American Advances
·
1990
·
3 authors
34
citations
All's not fair in pricing: An initial look at the dual entitlement principle
Marketing Letters
·
1989
·
3 authors
132
citations
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”
Journal of Marketing Research
·
1988
·
3 authors
229
citations
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"
Journal of Marketing Research
·
1988
·
3 authors
117
citations
Marketing Research in a Marketing Environment
Journal of Marketing Research
·
1988
·
5 authors
132
citations
Consumer-Object Relations: a Conceptual Framework Based Analogously on Sternberg's Triangular Theory of Love
ACR North American Advances
·
1988
·
2 authors
379
citations
Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control
Journal of Experimental Social Psychology
·
1986
·
2 authors
5,523
citations
Evaluating Alternative Product Positioning Strategies
Journal of Advertising Research
·
1986
·
3 authors
21
citations
Prediction of goal directed behaviour: Attitudes, intentions and perceived behavioural control
Journal of Experimental Psychology
·
1986
·
2 authors
331
citations
A Closer Look at Classical Conditioning
Journal of Consumer Research
·
1985
·
2 authors
187
citations
The Effects of Humor on Attention in Magazine Advertising
Journal of Advertising
·
1982
·
2 authors
168
citations