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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brian D. Till · Study

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Brian D. Till

28 works· latest 2015· 6 institutionscluster: provisional

h-index26

i1028

Citations5,255

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Most cited in this library

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs2000 · 1,322 citations
Endorsers in Advertising: The Case of Negative Celebrity Information1998 · 628 citations
Matching products with endorsers: attractiveness versus expertise1998 · 449 citations
Co‐branding: brand equity and trial effects2000 · 374 citations
RECALL AND PERSUASION: Does Creative Advertising Matter?2005 · 283 citations

Works

28 shown

Creativity, attention and the memory for brands: an outdoor advertising field study

International Journal of Advertising·2015·3 authors

101citations

Advertising Creativity: The Role of Divergence Versus Meaningfulness

Journal of Advertising·2014·3 authors·Open access

85citations

Advertising creativity and repetition

International Journal of Advertising·2013·3 authors

71citations

Enhancing brand image via sponsorship

International Journal of Advertising·2012·2 authors

55citations

Effects of outdoor advertising: Does location matter?

Psychology and Marketing·2011·2 authors

61citations

Strategic brand association maps: developing brand insight

Journal of Product & Brand Management·2011·3 authors

107citations

Recall of preshow cinema advertising: A message processing perspective

Journal of Marketing Communications·2011·2 authors

18citations

Product placements in movies and on Broadway

International Journal of Advertising·2011·2 authors

56citations

In-Store Video Advertising Effectiveness

Journal of Advertising Research·2010·4 authors

27citations

Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands

Journal of Brand Management·2010·2 authors

32citations

Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media

Journal of Advertising·2008·3 authors

124citations

Airport Advertising Effectiveness: An Exploratory Field Study

Journal of Advertising·2008·2 authors

42citations

Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction

Psychology and Marketing·2008·3 authors

253citations

RECALL AND PERSUASION: Does Creative Advertising Matter?

Journal of Advertising·2005·2 authors

283citations

Brand alliance and customer‐based brand‐equity effects

Psychology and Marketing·2004·3 authors

254citations

Evaluation of search, experience and credence attributes: role of brand name and product trial

Journal of Product & Brand Management·2002·2 authors

118citations

Conditioning of Meaning in Advertising: Brand Gender Perception Effects

Journal of Current Issues & Research in Advertising·2001·2 authors

27citations

Managing Athlete Endorser Image: The Effect of Endorsed Product

Sport Marketing Quarterly·2001·1 author

21citations

Co‐branding: brand equity and trial effects

Journal of Consumer Marketing·2000·3 authors

374citations

Toward effective use of cause‐related marketing alliances

Journal of Product & Brand Management·2000·2 authors

232citations

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Journal of Advertising·2000·2 authors

1,322citations

Stimulus generalization in classical conditioning: An initial investigation and extension

Psychology and Marketing·2000·2 authors

70citations

Matching products with endorsers: attractiveness versus expertise

Journal of Consumer Marketing·1998·2 authors

449citations

Using celebrity endorsers effectively: lessons from associative learning

Journal of Product & Brand Management·1998·1 author

241citations

Endorsers in Advertising: The Case of Negative Celebrity Information

Journal of Advertising·1998·2 authors

628citations

The Persistence of Classically Conditioned Brand Attitudes

Journal of Advertising·1998·2 authors

107citations

When Persuasion Goes Undetected: The Case of Comparative Advertising

Journal of Marketing Research·1993·5 authors

61citations

When Persuasion Goes Undetected: The Case of Comparative Advertising

Journal of Marketing Research·1993·5 authors

36citations