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Wayne Norvell · Study

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Wayne Norvell

3 works· latest 1995· 1 institutionscluster: provisional

h-index3

i103

Citations51

Works here3

90

94

95

Most cited in this library

Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course1995 · 18 citations
Marketing Differences between Large and Small Firms: A Test of the Industrial/consumer Dichotomy Hypothesis1990 · 17 citations
Tangible versus intangible copy in industrial print advertising1994 · 16 citations

Works

3 shown

Internationalizing the Marketing Curriculum: A Profile of the International Marketing Course

Marketing Education Review·1995·3 authors

18citations

Tangible versus intangible copy in industrial print advertising

Industrial Marketing Management·1994·3 authors

16citations

Marketing Differences between Large and Small Firms: A Test of the Industrial/consumer Dichotomy Hypothesis

·1990·2 authors

17citations