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Tangible versus intangible copy in industrial print advertising · Study

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ArticleTangible versus intangible copy in industrial print advertising

Joseph A. Bellizzi1994

Article1994

Tangible versus intangible copy in industrial print advertising

Joseph A. Bellizzi · Lauri Minas · Wayne Norvell

16 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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2013Experimental Design: Procedures for the Behavioral Sciences 1969Experimental Design: Procedures for the Behavioral Sciences.1961A Model for Predictive Measurements of Advertising Effectiveness 1967Industrial buying and creative marketing 1961A Model for Predictive Measurements of Advertising Effectiveness 1974Difference in Attribute Importance for Different Industrial Products 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process 1998Business marketing management

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Year1994

Typearticle

Published1994-04-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(94)90017-5

openalex_workW2076904980

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