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Tangible versus intangible copy in industrial print advertising
16 references·0 citing·35 second hop
Tangible versus intangible copy in industrial print advertising (1994)Tangible versus intangible copy in indust…Experimental Design: Procedures for the Behavioral Sciences (2013)Experimental Design: Procedur…Business marketing management (1998)Business marketing managementMarketing complex technical products: The importance of intangible attributes (1989)Marketing complex technical p…Copy length and industrial advertising readership (1986)Copy length and industrial ad…An Empirical Investigation of the Information Sources Used during the Industrial Buying Process (1984)An Empirical Investigation of…An Empirical Investigation of the Information Sources used during the Industrial Buying Process (1984)An Empirical Investigation of…Industrial AD Readership as a Function of Headline Type (1983)Industrial AD Readership as a…Decision Criteria Used in Buying Different Categories of Products (1982)Decision Criteria Used in Buy…The Effectiveness of Industrial Print Advertisements across Product Categories (1980)The Effectiveness of Industri…Technical Wording in Advertising: Implications for Market Segmentation (1980)Technical Wording in Advertis…Advertising-Selling Interactions: An Attribution Theory Experiment (1977)Advertising-Selling Interacti…Difference in Attribute Importance for Different Industrial Products (1974)Difference in Attribute Impor…Experimental Design: Procedures for the Behavioral Sciences. (1969)Experimental Design: Procedur…Industrial buying and creative marketing (1967)Industrial buying and creativ…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)The Effect of Numbers on the Route to Persuasion (1984)Exploring the impact of online privacy disclosures on consumer trust (2006)Diffusion of Innovations 1 (2019)Endorsement and visual complexity in food advertising on Instagram (2019)The Politics of Organizational Decision-Making. (1976)Handbook of Industrial and Organizational Psychology. (1977)The Nature of Organizational Search in High Technology Markets (1993)Organizational Risk Perception and Reduction: A Literature Review (1995)Competitive intelligence: a multiphasic precedent to marketing strategy (2008)Innovations and organizations (2020)Computer Aided Design of Experiments (1969)E-Customization (2003)The Impact of Content and Design Elements on Banner Advertising Click-through Rates (2003)Persuasive Design of Destination Web Sites: An Analysis of First Impression (2008)Customer satisfaction in industrial markets: dimensional and multiple role issues (2001)Relationship Value in Business Markets: The Construct and Its Dimensions (2005)The roles of xinyong and guanxi in Chinese relationship marketing (2005)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Prevalence of Specific Language Impairment in Kindergarten Children (1997)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Un sistema de clasificación de los diseños de investigación en psicología (2013)A prototype expert system for the evaluation and selection of potential suppliers (1996)Linking Customer Management Effort to Customer Profitability in Business Markets (2004)A hybrid approach to supplier selection for the maintenance of a competitive supply chain (2007)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Microcomputer analyses of performance on a portable, simple visual RT task during sustained operations (1985)Prevalence estimation of school bullying with the Olweus Bully/Victim Questionnaire (2003)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)A model of perceived image, memorable tourism experiences and revisit intention (2017)
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References

  • 2013Experimental Design: Procedures for the Behavioral Sciences8,539 cited
  • 1969Experimental Design: Procedures for the Behavioral Sciences.5,159 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1974Difference in Attribute Importance for Different Industrial Products355 cited
  • 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process207 cited
  • 1998Business marketing management173 cited
  • 1980The Effectiveness of Industrial Print Advertisements across Product Categories142 cited
  • 1980Technical Wording in Advertising: Implications for Market Segmentation125 cited
  • 1982Decision Criteria Used in Buying Different Categories of Products122 cited
  • 1984An Empirical Investigation of the Information Sources Used during the Industrial Buying Process109 cited
  • 1989Marketing complex technical products: The importance of intangible attributes98 cited
  • 1977Advertising-Selling Interactions: An Attribution Theory Experiment53 cited
  • 1983Industrial AD Readership as a Function of Headline Type

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29 cited
  • 1986Copy length and industrial advertising readership28 cited
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