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Copy length and industrial advertising readership · Study

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ArticleCopy length and industrial advertising readership

Lawrence C. Soley1986

Article1986

Copy length and industrial advertising readership

Lawrence C. Soley

28 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Advertising and Communication Studies

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References

1980The Effectiveness of Industrial Print Advertisements across Product Categories 1980Form versus Content in Predicting Starch Scores 1952A multiple factor analysis of advertising readership.1968A Quantitative Approach to Magazine Advertisement Format Selection 1967Measuring Advertising Readership & Results 1981Predicting Starch Scores

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1991The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements 1994Tangible versus intangible copy in industrial print advertising 1989How advertising message strategies are set

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Year1986

Typearticle

Published1986-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations28

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(86)90034-9

openalex_workW2013497280

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