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Lawrence C. Soley · Study
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Author
Lawrence C. Soley
25 works
· latest 2010
· 6 institutions
cluster: provisional
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21
i10
24
Citations
1,499
Works here
25
79
81
82
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86
88
92
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95
06
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10
Most cited in this library
Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements
1986 · 173 citations
Leasing the Ivory Tower: The Corporate Takeover of Academia.
1995 · 166 citations
Replication in Advertising Research: 1977, 1978, 1979
1981 · 166 citations
Taking it Off: Are Models in Magazine Ads Wearing Less?
1988 · 143 citations
Advertising Pressures on Newspapers: A Survey
1992 · 103 citations
Works
25 shown
Projective techniques in US marketing and management research
Qualitative Market Research An International Journal
·
2010
·
1 author
22
citations
Projective Techniques For Social Science And Business Research
e-Publications@Marquette (Marquette University)
·
2008
·
2 authors
33
citations
Measuring Responses to Commercials: A Projective-elicitation Approach
Journal of Current Issues & Research in Advertising
·
2006
·
1 author
8
citations
Leasing the Ivory Tower: The Corporate Takeover of Academia.
e-Publications@Marquette (Marquette University)
·
1995
·
1 author
166
citations
Pundits in Print: “Experts” and Their Use in Newspaper Stories
Newspaper Research Journal
·
1994
·
1 author
14
citations
Read All about It! The Corporate Takeover of America's Newspapers
Journal of Marketing
·
1994
·
1 author
57
citations
Advertising Pressures on Newspapers: A Survey
Journal of Advertising
·
1992
·
2 authors
103
citations
The News Shapers: The Sources Who Explain the News
e-Publications@Marquette (Marquette University)
·
1992
·
1 author
64
citations
Taking it Off: Are Models in Magazine Ads Wearing Less?
Journalism Quarterly
·
1988
·
2 authors
143
citations
Advertising Article Productivity Updated
Journalism Quarterly
·
1988
·
2 authors
27
citations
Clandestine Radio Broadcasting: A Study of Revolutionary and Counterrevolutionary Electronic Communication
Contemporary Sociology A Journal of Reviews
·
1988
·
2 authors
·
other
35
citations
Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements
Journal of Advertising
·
1986
·
2 authors
173
citations
Copy length and industrial advertising readership
Industrial Marketing Management
·
1986
·
1 author
28
citations
Satisfaction with the Informational Value of Magazine and Television Advertising
Journal of Advertising
·
1983
·
2 authors
56
citations
Advertising Article Productivity of the U.S. Academic Community
Journalism Quarterly
·
1983
·
2 authors
39
citations
On the Validity of Students as Subjects in Advertising Experiments
Journal of Advertising Research
·
1983
·
2 authors
13
citations
Predicting industrial ad readership
Industrial Marketing Management
·
1983
·
2 authors
15
citations
Decorative Models and the Readership of Magazine Ads
Journal of Advertising Research
·
1983
·
2 authors
87
citations
Industrial AD Readership as a Function of Headline Type
Journal of Advertising
·
1983
·
2 authors
29
citations
Generalized and Personalized Attitudes toward Advertising's Social and Economic Effects
Journal of Advertising
·
1982
·
2 authors
93
citations
Factor Study of Dimensions of Advertiser Credibility
Journalism Quarterly
·
1981
·
3 authors
21
citations
Does source affect response to direct advocacy print advertisements?
Journal of Business Research
·
1981
·
3 authors
27
citations
Replication in Advertising Research: 1977, 1978, 1979
Journal of Advertising
·
1981
·
3 authors
166
citations
Another Look at the “Decorative” Female Model
Current Issues and Research in Advertising
·
1981
·
2 authors
52
citations
Sports Illustrated's Coverage of Women in Sports
Journalism Quarterly
·
1979
·
2 authors
28
citations